Final Project for UX Design at General Assembly

For my final in the 12 week course, I focused on developing a more successful method of content discovery. Using television content as my subject, I conducted research through interviews, surveys and observations. Using insights gained from my research, I arrived at the problem statement:

What is the best way to consistently provide quality recommendations for something as unique and nuanced as personal taste?

In exploring this problem space, I created a competitive analysis of the market, personas, and user flows. Continuing to refine the concept, I sketched low fidelity wireframes and then mid fidelity wireframes in Axure. My final deliverable was a clickable prototype containing all essential features.

Next steps include continued iteration on wireframes as well as designing and implementing key UI elements.

You can view my full presentation here, though it will likely be confusing without any commentary.